As I write this, it is halfway through April. Or Autism Awareness month. Or possibly Autism Acceptance month. Or “sell autism merchandise” month. Honestly, it mostly seems to be that last one.
For the past 15 days I have been absolutely bombarded with targeted advertisements for autism-related things. I expect the same for the next 15 days. And I’m already tired.
I expect that I am a particular target for those advertisements because I am autistic and I talk about it openly. It still strikes me as an odd choice, though – do the algorithms think that I need to be made MORE aware of autism somehow? Because I can assure you – I am already VERY aware of the existence of autism and autistic people. I also like to think I’m pretty accepting of autistic people, including myself.
Ok, I’m only kind of serious there. I know perfectly well why I’m being targeted, and it isn’t to make me more aware – it’s because people are selling things, and they think that autistic people will be more likely to buy their autism-themed wares. Or (and now that I think about it, this is more likely) they think that parents of autistic children will be more likely to buy their wares, and I’m getting swept up with that because I am an adult and they have forgotten that autistic children turn into autistic adults. Whoopsie!
Often, but not always, the products feature puzzle pieces and the color blue. Often, but not always, the proceeds aren’t getting donated to any autism organizations. Often, but not always, when the proceeds are being donated, it’s to A$ or the like, rather than an actual autistic person lead organization. On one notable occasion, the seller had listened to the autistic community enough to feature rainbow infinity symbols and the colors red and gold, but was still donating to A$ which was honestly really confusing.
And it just wears on me. I know, I should just scroll right by. Don’t even look at them. I almost feel compelled to look over them every time, though. What colors are featured? What symbol is being used? Where is the money going? Why do I keep getting a stomach-ache when I look at these things? (don’t answer that. I know why)
Like so many ills in the world today, I wish I could do something but I truly don’t know what. If the seller hasn’t bothered to listen to autistic voices yet, they certainly won’t bother to listen to me.
I don’t have a pithy wrap-up to this. I have a blog. Obviously, I am in favor of autism support and awareness and acceptance. These are good things that we need more of. But when an ad literally says “Show your support for Autism Awareness by wearing our custom products.” I just can’t even. It’s not like I’m surprised. I know this is how things are, and I know it’s not just autism stuff where this happens.
It’s just that April wears on me. Which is a bummer, given that in theory, the month is supposed to be about accepting me.